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 Job - Communication and Digital Media Consultant (UNICEF)

 Duration: 13.03.2019 - 27.03.2019

 

UNICEF AZERAIJAN

TERMS OF REFERENCE

 

Title of Assignment

Communication and Digital Media Consultant

Section

Communication

Location

Baku

Duration

7 months

 

From:   May 2019

To: December 2019

 

  • Background/contexts

 

Advocacy present major part of UNICEF activities in Azerbaijan, both in policy dialogue, public information/media relations and communication for social change.

Digital engagement plays an important role in UNICEF's response to global shifts in the fields of communication, advocacy and development. Use of digital media platforms helps position UNICEF in Azerbaijan as a knowledge leader, expands outreach and broadens engagement around children's rights.

 

 

  • Purpose/objectives

 

Under the guidance and supervision of the Communication and Partnership Specialist, the consultant will assist UNICEF Azerbaijan Country Office in (1) development and production of multimedia content in order to increase media reach & visibility effectiveness, (2) Assist in developing and maintaining close collaboration with organizations and individuals whose support is essential to promote children’s rights, in particular media

Key assignment and tasks

 

  • Proactively create editorial content (stories, photos, advocacy images, contests, campaigns, audio, video, infographics, etc.) in cooperation with Communication Team and UNICEF programme officers and adapt for media pitching, web and social media, posting daily to respective channels; Adapt multimedia assets from HQ Division of Communication for the local audience.
  • Deliverables, timeframe and payment schedule

 



 

Expected deliverable

Timeframe & deadline

Payment schedule

1.

Stories, social media posts, videos, images, infographics, photos posted to digital channels.

Monthly deliverable

Monthly fixed payment

2.

Web and social media calendar and content plans of content themes and all upcoming coverage schedules according to the calendar are maintained.

Monthly deliverable

Monthly fixed payment

3.

Monthly advocacy and social media calendar created and adhered to.

Monthly deliverable

Monthly fixed payment

4.

Social media packs for flagship events, initiatives, campaigns prepared timely.

Monthly deliverable

Monthly fixed payment

5.

Social media packs prepared for all key events, dates, launches, etc and shared with stakeholders, where appropriate.

Monthly deliverable

Monthly fixed payment

6.

Actively engage with online audiences through social media channels.

Monthly deliverable

Monthly fixed payment

7.

Timely responses to messages and comments, monthly reports on levels of engagement and insight.

Monthly deliverable

Monthly fixed payment

8.

Overall communication section support given.

Monthly deliverable

Monthly fixed payment

9.

Photos at UNICEF-supported events are taken, as needed.

Monthly deliverable

Monthly fixed payment

10.

Content and layout of quarterly newsletter produced for partners and generated.

Monthly deliverable

Monthly fixed payment

11.

Content of relevant country efforts to develop communication materials for dissemination through social and traditional media channels gathered accordingly.

Monthly deliverable

Monthly fixed payment

Deliverables will be provided in English. UNICEF country office in Azerbaijan will arrange any required translation.

 

Payment will only be made for work satisfactorily completed and accepted by UNICEF. A monthly report will be submitted to the direct supervisor. UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if work/outputs is incomplete, not delivered or for failure to meet deadlines. All materials developed will remain the copyright of UNICEF and UNICEF will be free to adapt and modify them in the future.

 

 

  • Qualifications/specialized knowledge/experience required to complete the task.

 

Education

- At least a Bachelor’s Degree in journalism, marketing, social science, communication or a related field.

Work experience

- At least 3 years of experience in journalism and/or writing features for the web;

- Demonstrated experience in maintaining social media accounts, especially Facebook, as well as experience with new media executions, preferably with a development organization; knowledge and understanding of local and global digital landscape and trends;

- Experience with graphic design, ability to create designs for digital media purposes in open source graphic design programmes; Ability to integrate PR/communication initiatives with social media;

- Experience developing compelling content to generate response from audiences online; - Experience in reporting on qualitative and quantitative analytics;

- Ability to take quality photographs and basic photo editing skills;

- Previous UNICEF, UN and/or INGO experience in a similar role is highly desirable; Strong photographic skills is an asset; Demonstrated ability to write clear, articulate correspondence and communicate well (written and oral); basic research and analytical skills.  

Language Proficiency

-Fluency in both written and spoken Azerbaijan and English is essential. Russian is desirable.

 

  • Supervision

 

The contractor will be direct supervised by Communication and Partnership Specialist of UNICEF with overall supervision of the Representative.

TRAVEL may be required. Travel expenses will be covered in accordance with UNICEF DSA rates

 

 

  • Administrative and travel arrangement

 

TRAVEL may be required. Travel expenses will be covered in accordance with UNICEF DSA rates

 

  • Application

 

Interested individuals should complete their profile in UNICEF's e-Recruitment system https://www.unicef.org/about/employ/?job=520543 and submit the following documents:

 

 

  • A cover/motivation letter
  • CV and Personal history form

 

(downloadable from http://www.unicef.org/about/employ/files/P11.doc)  Alternatively, if a candidate profile in the UNICEF e-Recruitment System is available, you may download it and submit it as part of application.

 

  • One non-academic writing sample in Azerbaijan and one in English (human story, journalistic piece, etc)
  • Two samples of images produced for social media. Please indicate your ability and availability.

 

 

Deadline for applications: 27 March 2019

 

UNICEF is committed to diversity and inclusion within its workforce and encourages to apply qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities.





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